Connect LinkedIn
Repurpose tweets as LinkedIn posts for cross-platform reach. Connect LinkedIn →
Keep it concise Twitter favors short, punchy tweets. Aim for 100-150 characters for best engagement.
Use 1-2 hashtags More than 2 hashtags looks spammy. Choose relevant, popular tags.
Include a CTA “Reply with your thoughts,” “Retweet if you agree,” “Click here to learn more.”
Post at peak times Schedule when your audience is most active.
Engage quickly Respond to replies within the first hour to boost algorithmic reach.
Character limit: 280 per tweet (4,000 for X Premium) Hashtags: Best practice 1-2 per tweet Media: 4 images OR 1 video per tweet Video length: Up to 2 minutes (140 seconds) Links: Shorten with X’s native shortener (counts as 23 characters)
When sharing links:
Images:
Videos:
GIFs:
Track your X publishing performance in Integrations > X (Twitter) > Analytics:
“Tweet exceeds character limit” → Shorten text.
“Media format not supported” → Convert to MP4 (video) or JPG/PNG (image).
“Rate limit exceeded” → Wait 3 hours before posting again.
“Duplicate content” → X detects you’re posting the same tweet multiple times. Vary your content.