Creating Blog Posts

IDEQO’s blog post editor lets you create well-formatted blog posts with SEO optimization. Write your content, add images, optimize for search engines, and prepare to publish to WordPress.

Getting Started

Access the Blog Post Creator

1. Go to Content Hub and click New Content
2. Select Blog Post
3. Or go directly to /create-blog-post

You can also create a blog post from an idea:

1. Open an idea
2. Click Create Content
3. Select Blog Post
4. The idea’s content is pre-filled

The Blog Editor Interface

The blog editor has three main sections:

Header Bar

At the top, you’ll find:

• Back button - Return to previous page
• Idea link - If created from an idea, click to view the idea
• Status dropdown - Set idea status (Draft, In Progress, Pending Approval, Completed, Archived)
• Tags - Add tags to organize your post
• Schedule button - Schedule the post for later
• Save button - Save as draft or save and close

Main Editor Area

The left side contains:

• Title field - Your blog post title (required, max 100 characters)
• Content editor - Rich text editor for writing
• Excerpt field - Short summary of your post
• SEO section - Search engine optimization settings

Sidebar

The right side contains:

• Publishing - Set status (Draft, Published, Scheduled) and publish date
• Featured Images - Manage post cover images
• Organization - View idea status and tags

Writing Your Blog Post

Adding a Title

1. Click in the Title field at the top
2. Enter a descriptive title (5-100 characters)
3. The title is used for:
   • The blog post headline
   • URL slug (auto-generated)
   • SEO title (if not customized)

Writing Content

The content editor supports rich text formatting:

Formatting Options:

• Headings - H1, H2, H3, H4
• Bold and Italic text
• Lists - Bulleted and numbered
• Links - Add hyperlinks
• Quotes - Block quotes
• Code blocks - For technical content
• Text alignment - Left, center, right
• Colors - Text and highlight colors
• Images - Insert images inline

Using the Editor:

1. Start typing in the content area
2. Select text to format it
3. Use the toolbar buttons for formatting
4. Or use keyboard shortcuts (Ctrl+B for bold, etc.)

Adding an Excerpt

The excerpt is a short summary that appears:

• On your blog’s homepage
• In blog post listings
• In search results (sometimes)

1. Scroll to the Excerpt field
2. Write 1-3 sentences summarizing your post
3. Keep it under 150 words for best results

Adding Images

Featured Images

Featured images appear at the top of your blog post. Manage them in the Featured Images card in the sidebar:

1. Click Add Image or Upload
2. Upload from computer or add via URL
3. Add multiple images (drag to reorder)
4. Add alt text for each image (for accessibility and SEO)

Inline Images

Add images within your content:

1. Place your cursor where you want the image
2. Click the Image button in the toolbar
3. Choose to upload or select from media library
4. The image appears inline with your text

Image Best Practices

• Use descriptive alt text - Helps with SEO and accessibility
• Optimize file sizes - Large images slow down your site
• Use consistent dimensions - Keeps your blog looking professional
• Add captions - Helps readers understand images

SEO Optimization

IDEQO includes SEO settings to help your blog posts rank better in search engines.

SEO Section

Click the Search Engine Listing Preview accordion to expand SEO settings.

SEO Title

The SEO title appears in search results:

1. Enter a custom SEO title (or leave blank to use your post title)
2. Keep it under 60 characters
3. Include your main keyword
4. Make it compelling to encourage clicks

Meta Description

The meta description appears under your title in search results:

1. Write a 150-160 character description
2. Summarize what the post is about
3. Include a call to action
4. Use your main keyword naturally

URL Slug

The slug is the URL-friendly version of your title:

1. IDEQO auto-generates a slug from your title
2. You can customize it if needed
3. Use lowercase letters, numbers, and hyphens
4. Keep it short and descriptive

SEO Preview

The SEO section shows a preview of how your post will appear in search results:

• Title (with character count)
• URL
• Meta description (with character count)

Use this preview to optimize your SEO settings.

Formatting Your Content

Using Headings

Headings organize your content and help with SEO:

1. Select text
2. Choose a heading level (H1, H2, H3, H4)
3. Use H1 for your main title (usually just one)
4. Use H2 for main sections
5. Use H3 for subsections

Creating Lists

Bulleted Lists:

• Use for items without order
• Click the bullet list button
• Or type - or * and press space

Numbered Lists:

• Use for steps or ordered items
• Click the numbered list button
• Or type 1. and press space

Adding Links

1. Select the text you want to link
2. Click the Link button
3. Enter the URL
4. Choose to open in new tab (optional)
5. Click Insert

Using Quotes

Highlight important text:

1. Select the text
2. Click the Quote button
3. Text appears as a block quote

Saving Your Blog Post

Save as Draft

1. Click Save
2. Choose Save & Stay to keep editing
3. Or choose Save & Close to return to content list

Your post is saved with “Draft” status and appears in your Content Hub.

Auto-Save

IDEQO automatically saves your work as you type, so you won’t lose your content if something goes wrong.

Scheduling Blog Posts

To schedule a blog post:

1. Write your content
2. In the Publishing sidebar card, change status to Scheduled
3. Select your desired date and time
4. Save your post

Alternatively, you can click the Schedule button in the header bar.

ℹ️ Note

WordPress publishing is coming soon. Currently, you can create, schedule, and save blog posts in IDEQO.

Best Practices

1. Write clear titles - Make titles descriptive and compelling
2. Use headings - Break up long content with headings
3. Add images - Visual content makes posts more engaging
4. Optimize SEO - Fill in SEO title and meta description
5. Write good excerpts - Summarize your post clearly
6. Use formatting - Break up text with lists, quotes, and headings
7. Add links - Link to other relevant content
8. Proofread - Check for spelling and grammar before publishing

Common Questions

Can I edit a blog post after saving?

Yes! Open the post from Content Hub and make changes. Your edits are saved automatically.

What’s the difference between title and SEO title?

• Title - Appears on your blog post page
• SEO Title - Appears in search results (can be different)

If you don’t set an SEO title, your regular title is used.

How long should my blog post be?

There’s no limit in IDEQO. Aim for at least 300 words for SEO, but write as much as needed to cover your topic thoroughly.

Can I add videos to blog posts?

Yes, you can embed videos by adding video URLs or using embed codes in the editor.

What format should images be?

JPG and PNG work best. IDEQO accepts most common image formats.

Can I use HTML in the editor?

The editor uses rich text formatting. For advanced HTML, you may need to edit the post directly in WordPress after publishing.

How do I add tags?

Click the Tags button in the header and type tag names. Press Enter to add each tag.

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Related guides:

• Content Management
• Integrations Overview
• Carousels, Blogs, Emails