Analyze Post Performance
Dig into individual posts to see what works and why. View post analytics →
Understand Your Analytics Dashboard
What You’ll Learn
Section titled “What You’ll Learn”You’ll understand how to read IDEQO’s analytics dashboard, track what matters, and use insights to create better content.
Analytics Overview
Section titled “Analytics Overview”IDEQO pulls data from all your connected platforms and shows it in one dashboard. No more jumping between Instagram Insights, LinkedIn Analytics, and Twitter Analytics.
What you can track:
- Post performance (likes, comments, shares, saves)
- Engagement rates by platform and content type
- Best posting times
- Top-performing content
- Audience growth
- Click-through rates
Dashboard Sections
Section titled “Dashboard Sections”Performance Overview
Section titled “Performance Overview”Top metrics:
- Total Followers: Current audience size across platforms
- Total Engagement: Likes + comments + shares + saves
- Average Engagement Rate: Engagement divided by reach (industry benchmark: 2-5%)
- Scheduled & Published: Track your content pipeline volume
- Follower Growth: Net growth trend over time
Time filters: Last 7 days, 30 days, 3 months, 6 months, year
Platform & Audience Insights
Section titled “Platform & Audience Insights”Use the Audience tab to see:
- Demographics (age, gender)
- Top locations
- Best times to post (based on when your audience is most active)
Top Posts
Section titled “Top Posts”Sort your content performance by:
- Most engagement
- Highest reach
- Most likes or comments
- Fastest growth
Use this to: Identify what resonates and create more of it.
Content Insights
Section titled “Content Insights”See patterns in your best content:
- Hashtag Performance: Which tags drive the most reach?
- Posting Frequency: Recommendations on how often to post.
- Content Type: Insights on what formats (images, carousels, etc.) work best.
Key Metrics Explained
Section titled “Key Metrics Explained”Reach vs. Impressions
Section titled “Reach vs. Impressions”Reach: Unique people who saw your post Impressions: Total times your post was viewed (includes repeat views)
Example: If 100 people saw your post and 20 of them saw it twice, you have:
- Reach: 100
- Impressions: 120
Engagement Rate
Section titled “Engagement Rate”Formula: (Likes + Comments + Shares + Saves) ÷ Reach × 100
Benchmarks:
- Instagram: 1-5%
- LinkedIn: 2-6%
- Twitter: 0.5-1%
- YouTube: 2-5%
Why it matters: Engagement rate shows how compelling your content is, regardless of follower count.
Save Rate (Instagram)
Section titled “Save Rate (Instagram)”Formula: Saves ÷ Reach × 100
Why it matters: Saves indicate high-value content people want to reference later. Instagram’s algorithm loves saves.
Click-Through Rate (CTR)
Section titled “Click-Through Rate (CTR)”Formula: Clicks ÷ Impressions × 100
Benchmarks:
- Social media posts: 0.5-2%
- Email newsletters: 2-5%
Why it matters: If you’re driving traffic to your website or product, CTR is your most important metric.
How to Use Analytics
Section titled “How to Use Analytics”Weekly Check-In (10 minutes)
Section titled “Weekly Check-In (10 minutes)”Questions to answer:
- Which post performed best this week?
- Did engagement go up or down from last week?
- Are we on track to hit monthly goals?
Action: Adjust next week’s content based on what worked.
Monthly Deep Dive (30 minutes)
Section titled “Monthly Deep Dive (30 minutes)”Questions to answer:
- What content formats performed best?
- Which topics resonated most?
- Are we growing followers?
- What time of day drives the most engagement?
Action: Plan next month’s content around these insights.
Quarterly Strategy Review (60 minutes)
Section titled “Quarterly Strategy Review (60 minutes)”Questions to answer:
- Are we hitting our goals (follower growth, engagement, traffic)?
- Which platforms are worth investing more time in?
- What content should we stop creating?
- Do we need to adjust our Brand Kit or strategy?
Action: Set new goals and adjust strategy for next quarter.
Exporting Reports
Section titled “Exporting Reports”Share insights with your team or clients.
Report types:
- Performance summary
- Post-level data
- Platform comparison
How to export:
- Go to the Analytics page
- Click the Export button (Download icon) in the top right
- Select your desired report format
Common Mistakes
Section titled “Common Mistakes”Tracking vanity metrics Likes and followers look good but don’t always drive business results. Focus on engagement rate, clicks, and conversions.
Not comparing to benchmarks Is 100 likes on a post good? Depends. If your reach was 10,000, that’s a 1% engagement rate (below average).
Ignoring negative trends If engagement is declining month-over-month, don’t ignore it. Investigate and adjust.
Checking analytics too often Daily checks create anxiety. Weekly is enough for most teams.
Next Steps
Section titled “Next Steps”Content Insights
Discover patterns in your best content to inform future strategy. Explore insights →
Questions? Contact support.