How many characters can an Instagram bio be?

Instagram bios are limited to 150 characters, including spaces and emojis. The website link field is separate. It does not count against your 150 characters.

Does the Instagram name field appear in search?

Yes. The name field (up to 30 characters) appears directly in Instagram search results. Your bio text does not. Put your most important keyword there. For example, use 'Sarah | Shopify Seller' instead of just 'Sarah.'

Do hashtags in an Instagram bio help with discovery?

No. Hashtags in your bio are clickable but do not improve search ranking or discoverability as of 2025–2026. Use those characters for a keyword or CTA instead.

Should I use a Business or Creator account on Instagram?

Business accounts are the better choice for Shopify stores. You get the full Shop tab, product tags, lead ads, and action buttons like Email, Call, and Address. Creator accounts work better for influencers who need the full music library for Reels.

How do I add a link to my Instagram bio?

Instagram allows one clickable link in the separate Website field. It does not use your bio characters. For multiple links, use a link-in-bio tool. Shopify users can use Linkpop (free, built by Shopify) to embed products with buy buttons directly.

How is the Instagram bio different from a TikTok bio?

Instagram gives you 150 characters across multiple lines. That's enough for a 3-line format covering who you are, what you offer, and a CTA. TikTok cuts you to 80 characters, so you pick one job per bio: describe your niche or give a CTA, not both.

Instagram — Free AI Tool

Instagram Bio Generator: Free AI Tool for Brands

Generate the perfect Instagram bio for your brand or creator account. Fits the 150-character limit with a clear CTA built in.

Instagram Bio Generator

150-character limit · optimized for brands

Your Role / Job Title

Niche

Tone

Link CTA (optional)

Brand Handle (optional)

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Instant results

Instagram Bio Generator

150-character limit · optimized for brands

Your Role / Job Title

Niche

Tone

Link CTA (optional)

Brand Handle (optional)

Why use this tool?

Stop wasting time doing this manually. Let AI handle the heavy lifting.

150-Character Limit Built In

Live character counter keeps you under Instagram's hard limit. The website link field is separate, so it doesn't eat your bio characters.

Name Field + Bio Optimized

The name field (30 chars) is your top SEO lever. It shows up in Instagram search. Our generator prompts you to use it as a keyword field, not just your brand name.

E-Commerce & Creator Ready

Presets for Shopify stores, fitness coaches, food brands, fashion creators, and more. Every output includes a CTA built to drive link-in-bio clicks.

How to Write an Instagram Bio That Converts in 2026

Your Instagram bio is 150 characters to convince a stranger to follow you, click your link, or buy. Most brands waste it on vague taglines. Here's what actually works.

The 3-Line Instagram Bio Formula: Line 1 (30–40 chars): Who you are and your niche. 'Handmade soy candles. Made weekly.' Line 2 (40–50 chars): Your value proposition or offer. 'Clean ingredients. Ships in 2 days.' Line 3 (30–40 chars): One clear CTA on its own line. '👇 Shop the collection'

The Name Field Is Your Biggest SEO Lever: The Name field (up to 30 characters, separate from your @username) is the most searchable part of your Instagram profile. It shows up directly in search results. Your bio text does not. Use it for your top keyword, not just your brand name.

Already have a bio? Run it through our Instagram Bio SEO Checker for a score, fixes, and an optimized rewrite. Building on TikTok too? Try the TikTok Bio Generator.

What our users say

See what our customers have to say about us.

Captions get personalized to our brand voice and adjusted per platform — not generic copy-paste. Once it's set, it saves a ton of time.

4Lovebirds

United States · 1 month using the app

The AI-powered captions adapt per platform and keep the brand voice consistent. You can plan weeks of content in advance and let the app handle everything.

Chefio

Bahrain · 4 months using the app

Saves hours of work posting to social media. Support has been second to none — every question answered fast.

Music Poster Shop

Ireland · 5 days using the app

Captions get personalized to our brand voice and adjusted per platform — not generic copy-paste. Once it's set, it saves a ton of time.

4Lovebirds

United States · 1 month using the app

The AI-powered captions adapt per platform and keep the brand voice consistent. You can plan weeks of content in advance and let the app handle everything.

Chefio

Bahrain · 4 months using the app

Saves hours of work posting to social media. Support has been second to none — every question answered fast.

Music Poster Shop

Ireland · 5 days using the app

I tested several other apps that lacked numerous functionalities, but this one is outstanding. Support is also exceptional.

Glamourous Grace

United States · 3 days using the app

The only app I could find that posts from Shopify directly to a LinkedIn company page.

Meeple Worx Ltd

About 1 hour using the app

I used to jump into ChatGPT every time I needed a caption — now Ideqo handles it automatically with our brand voice already baked in.

Ember Skincare

United States · 2 months using the app

I tested several other apps that lacked numerous functionalities, but this one is outstanding. Support is also exceptional.

Glamourous Grace

United States · 3 days using the app

The only app I could find that posts from Shopify directly to a LinkedIn company page.

Meeple Worx Ltd

About 1 hour using the app

I used to jump into ChatGPT every time I needed a caption — now Ideqo handles it automatically with our brand voice already baked in.

Ember Skincare

United States · 2 months using the app

I plan a full week of Shopify product posts in one sitting and the captions are actually good — not the robotic AI copy I was expecting.

Rover Goods

Canada · 6 weeks using the app

We launched 30 SKUs last month and Ideqo promoted every single one across all our channels. The per-platform caption adjustments alone are worth the subscription.

Lumi Candles

United Kingdom · 3 months using the app

Had a question about connecting Pinterest and got a reply within minutes. The app keeps getting better — new features show up regularly.

Modern Finds Co.

Australia · 7 weeks using the app

I plan a full week of Shopify product posts in one sitting and the captions are actually good — not the robotic AI copy I was expecting.

Rover Goods

Canada · 6 weeks using the app

We launched 30 SKUs last month and Ideqo promoted every single one across all our channels. The per-platform caption adjustments alone are worth the subscription.

Lumi Candles

United Kingdom · 3 months using the app

Had a question about connecting Pinterest and got a reply within minutes. The app keeps getting better — new features show up regularly.

Modern Finds Co.

Australia · 7 weeks using the app

Frequently Asked Questions

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