YouTube — Free AI Tool
YouTube Engagement Rate Calculator — Free, By Video
Free YouTube engagement rate calculator. Benchmark a single video against the 1–5% YouTube average. Works for long-form videos and YouTube Shorts.
Input Metrics
Ready to measure your impact?
Enter your video metrics to see your engagement rate. We use the industry-standard formula:
(Interactions ÷ Followers) × 100 No credit card required
Instant results
Input Metrics
Ready to measure your impact?
Enter your video metrics to see your engagement rate. We use the industry-standard formula:
(Interactions ÷ Followers) × 100Why use this tool?
Stop wasting time doing this manually. Let AI handle the heavy lifting.
YouTube-Specific Benchmarks
Calibrated to the 1–5% YouTube average for long-form and Shorts, not an inflated cross-platform number.
Per-Video or Per-Channel
Calculate against a single video's views or against total subscribers. Both methods are supported.
Instant Benchmarking
See immediately whether your video is above or below the YouTube platform average.
How to Calculate YouTube Engagement Rate
YouTube engagement rate is calculated as: ((Likes + Comments + Shares) ÷ Subscribers) × 100. You can also calculate per-video by replacing Subscribers with Views. The platform average is 1–4% for long-form videos.YouTube Engagement Benchmarks: Below 1% = below average. 1–4% = average. 4–8% = good. 8%+ = excellent. YouTube Shorts runs 3–8% due to looping plays.Watch time matters moreYouTube's algorithm weighs watch time and retention more heavily than likes or comments. Focus on the first 30 seconds to maximize average view duration. High retention pushes the recommendation flywheel more than any other signal.Compare across platforms using our Engagement Rate Calculator or TikTok Engagement Calculator.What our users say
See what our customers have to say about us.
Captions get personalized to our brand voice and adjusted per platform — not generic copy-paste. Once it's set, it saves a ton of time.
4L
4Lovebirds
United States · 1 month using the app
The AI-powered captions adapt per platform and keep the brand voice consistent. You can plan weeks of content in advance and let the app handle everything.
CH
Chefio
Bahrain · 4 months using the app
Saves hours of work posting to social media. Support has been second to none — every question answered fast.
MP
Music Poster Shop
Ireland · 5 days using the app
Captions get personalized to our brand voice and adjusted per platform — not generic copy-paste. Once it's set, it saves a ton of time.
4L
4Lovebirds
United States · 1 month using the app
The AI-powered captions adapt per platform and keep the brand voice consistent. You can plan weeks of content in advance and let the app handle everything.
CH
Chefio
Bahrain · 4 months using the app
Saves hours of work posting to social media. Support has been second to none — every question answered fast.
MP
Music Poster Shop
Ireland · 5 days using the app
I tested several other apps that lacked numerous functionalities, but this one is outstanding. Support is also exceptional.
GG
Glamourous Grace
United States · 3 days using the app
The only app I could find that posts from Shopify directly to a LinkedIn company page.
MW
Meeple Worx Ltd
About 1 hour using the app
I used to jump into ChatGPT every time I needed a caption — now Ideqo handles it automatically with our brand voice already baked in.
ES
Ember Skincare
United States · 2 months using the app
I tested several other apps that lacked numerous functionalities, but this one is outstanding. Support is also exceptional.
GG
Glamourous Grace
United States · 3 days using the app
The only app I could find that posts from Shopify directly to a LinkedIn company page.
MW
Meeple Worx Ltd
About 1 hour using the app
I used to jump into ChatGPT every time I needed a caption — now Ideqo handles it automatically with our brand voice already baked in.
ES
Ember Skincare
United States · 2 months using the app
I plan a full week of Shopify product posts in one sitting and the captions are actually good — not the robotic AI copy I was expecting.
RG
Rover Goods
Canada · 6 weeks using the app
We launched 30 SKUs last month and Ideqo promoted every single one across all our channels. The per-platform caption adjustments alone are worth the subscription.
LC
Lumi Candles
United Kingdom · 3 months using the app
Had a question about connecting Pinterest and got a reply within minutes. The app keeps getting better — new features show up regularly.
MF
Modern Finds Co.
Australia · 7 weeks using the app
I plan a full week of Shopify product posts in one sitting and the captions are actually good — not the robotic AI copy I was expecting.
RG
Rover Goods
Canada · 6 weeks using the app
We launched 30 SKUs last month and Ideqo promoted every single one across all our channels. The per-platform caption adjustments alone are worth the subscription.
LC
Lumi Candles
United Kingdom · 3 months using the app
Had a question about connecting Pinterest and got a reply within minutes. The app keeps getting better — new features show up regularly.
MF
Modern Finds Co.
Australia · 7 weeks using the app
Frequently Asked Questions
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