What is a good Facebook engagement rate?

Facebook Page engagement averages 0.15–0.50%, much lower than Instagram or TikTok. Anything above 0.5% is good, and above 1.5% is excellent. Facebook Groups and Reels run higher — Groups commonly see 1–3%.

Why is Facebook engagement so low?

Facebook's organic reach has steadily declined since 2014. The algorithm prioritizes posts from friends and Groups over Pages. To improve engagement, post Reels, encourage Group discussion, or pay to boost.

How do I calculate Facebook engagement rate?

Use the standard formula: ((Reactions + Comments + Shares) ÷ Page Followers) × 100. Some marketers include video views above 3 seconds as a partial signal, but the cleanest metric uses Reactions + Comments + Shares.

Does this calculator work for Facebook Reels?

Yes. Plug in your follower count and total Reel interactions. Reels typically see higher engagement than feed posts because of the new For You distribution model.

Should I use Page followers or Page likes?

Use Followers. Facebook Followers is the number of people who actively see your posts in their feed. Page Likes can include inactive accounts that no longer count toward reach.

Facebook — Free AI Tool

Facebook Engagement Rate Calculator (2026) — Free Tool

Free Facebook Page engagement calculator. Benchmark your post performance against the 0.15–0.50% Facebook average. Includes Pages, Groups, and Reels.

Input Metrics

Followers

Likes

Comments

Saves

Ready to measure your impact?

Enter your post metrics to see your engagement rate. We use the industry-standard formula:

(Interactions ÷ Followers) × 100

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Input Metrics

Followers

Likes

Comments

Saves

Ready to measure your impact?

Enter your post metrics to see your engagement rate. We use the industry-standard formula:

(Interactions ÷ Followers) × 100

Why use this tool?

Stop wasting time doing this manually. Let AI handle the heavy lifting.

Facebook-Specific Benchmarks

Uses the real Facebook Page average of 0.15–0.5%, not an inflated cross-platform number.

Pages, Groups, & Reels

Works for Facebook Page posts, Group posts, and Reels. Just plug in your numbers.

Instant Benchmarking

See immediately whether you're above or below the Facebook platform average.

How to Calculate Facebook Engagement Rate

The Facebook engagement rate measures how actively your followers interact with your posts. The standard formula is:

((Reactions + Comments + Shares) ÷ Page Followers) × 100

On Facebook specifically, the platform average sits between 0.15% and 0.5% — significantly lower than Instagram or TikTok. This is a function of Facebook's algorithm prioritizing posts from friends and Groups over Page content.

Facebook Engagement Benchmarks (2026)

Content Type	Average ER	Good ER
Page Posts (text/photo)	0.15–0.5%	0.8%+
Page Reels	1–3%	4%+
Page Native Video	0.5–1.5%	2%+
Group Posts	1–3%	4%+

How to Boost Facebook Engagement

Post Reels, not links. Reels get priority distribution; outbound links get suppressed. Put the link in the first comment.
Lean into Groups. A 5,000-member Group consistently outperforms a 50,000-Like Page on engagement and conversion.
Ask questions, not statements. Posts that end with a question get 2× the comments of declarative posts.
Post during off-hours. Less competition in the feed means each post gets more time at the top.

Other Engagement Calculators

Comparing across platforms? Use the general Engagement Rate Calculator, TikTok Engagement Calculator, or YouTube Engagement Calculator. Need better Facebook timing? See our Best Time to Post on Facebook guide.

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Lumi Candles

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Modern Finds Co.

Australia · 7 weeks using the app

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