Creating Social Posts

Creating social posts in IDEQO lets you write once and publish to multiple platforms. You can customize content for each platform, add media, preview how it looks, and publish immediately or schedule for later.

Getting Started

Access the Social Post Creator

1. Go to Content Hub and click New Content
2. Select Social Post
3. Or go directly to /create-social-post

You can also create a post from an idea:

1. Open an idea
2. Click Create Content or Schedule Post
3. The idea’s content is pre-filled

Step 1: Select Platforms

Choose which platforms you want to publish to.

Available Platforms

• Instagram
• Facebook
• LinkedIn
• X (Twitter)
• TikTok
• Pinterest
• YouTube
• Webhook (custom destinations)

Selecting Platforms

• Click the platform badges to select/deselect. The active badge also drives the editor/preview limits.
• Badges are disabled until you connect an account; the connect prompt sends you to Integrations.
• Use Select All / Clear All to bulk toggle every platform that has a connected account.
• You must select at least one platform and account to publish.

Selecting Accounts

• If a platform has multiple connected accounts, use the dropdown on its badge to pick which ones to include.
• With a single connected account, selecting the badge is enough; click the X on the badge to remove it.
• No connected accounts? Use the connect prompt on the badge to open Integrations.

⚠️ Warning

You need to connect your accounts first. If you don’t see any accounts, go to Integrations and connect your social media accounts.

Step 2: Write Your Content

Main Content

Type your caption in the editor:

• Plain text with emoji/hashtag helpers and LinkedIn @ org mentions (when connected)
• Character counter uses the active platform’s limit; the editor blocks input past that limit
• Toggle Customize for <platform> to create a per-platform override; otherwise the main caption is reused everywhere

Character Limits by Platform

Platform	Character Limit
X (Twitter)	280 characters
TikTok	300 characters
Pinterest	500 characters
LinkedIn	3,000 characters
Instagram	2,200 characters
Facebook	63,206 characters
YouTube	5,000 characters
Webhook	10,000 characters

Platform-Specific Content

For a platform-specific caption:

1. Select its badge so it’s the active platform.
2. Turn on Customize for <platform>.
3. Edit the override content. Only that platform uses the override; others keep the main caption.

Example: Write a short version for Twitter (280 chars) and a longer version for LinkedIn (3,000 chars).

Using AI to Generate Content

Click Generate Caption (sparkles) to open the AI side panel:

1. Pick an input (topic/text/URL/idea) and format.
2. Optional: choose Brand Kit/Voice, enable emojis or web search.
3. Generate and insert as Replace or Append to the current caption.

Step 3: Add Media

Add images, videos, or GIFs to your post.

Uploading Media

Drag and Drop:

1. Drag files from your computer
2. Drop them into the media area
3. Files upload automatically

Click to Upload:

1. Click Upload Media or the upload area
2. Select files from your computer
3. Wait for upload to complete

From Media Library:

1. Click Media Library button
2. Browse your saved media
3. Click to add to your post

From URL or other sources:

1. Click Add from URL to paste an image link
2. Use GIF to add from Tenor
3. Open quick links for Canva, InVideo, or Unsplash when you need to design first

Media Types Supported

• Images: JPG, PNG, GIF, WebP
• Videos: MP4, MOV, WebM (video/* is accepted; these formats render best)
• GIFs: Tenor or uploaded GIFs

💡 Tip

For detailed file size limits, video lengths, and format requirements for each platform, see Media Upload Requirements.

Current validations

• Instagram: Uploads are limited to 10 items when Instagram validation is on.
• X (Twitter): Publish flow enforces up to 4 images or 1 video (with size checks).
• LinkedIn: Video uploads are validated before adding.
• Facebook: Shows a notice when mixing media and requires a video title when posting video.

Editing Media

After uploading:

1. Drag to reorder
2. Click a tile to preview
3. Use the X on a tile to remove it

Using Templates

IDEQO includes visual templates:

1. Click Templates to open the template selector
2. Pick a template from the Templates menu and customize it
3. Insert the rendered image into your media list

Step 4: Preview Your Post

See how your post will look on each platform.

Using Previews

1. Switch to the Preview tab.
2. Choose the platform by clicking its badge.
3. If that platform has no connected account, you’ll be prompted to connect before a preview can render.
4. Otherwise, see the formatted text, handle, and media layout.

What Previews Show

• How text appears (with formatting)
• Media layout and sizing
• Character count warnings
• Platform-specific formatting

Platform-Specific Notes

• Instagram - Shows square or vertical format
• LinkedIn - Shows how images appear in feed
• X (Twitter) - Shows tweet format with media
• Facebook - Shows post layout

Step 5: Publish or Schedule

Once your content is ready, choose how to publish.

• Save as Draft (header button): stores your caption/media without requiring platform selection so you can return later.
• Publish: opens the publishing dialog with two options:
  • Publish Now — posts immediately to the selected platforms/accounts.
  • Schedule for Later — pick date/time/timezone (defaults to your profile) and queue the post for that time.

Scheduling a Post

1. Click Publish
2. Select Schedule for Later
3. Choose date, time, and timezone
4. Review selected platforms/accounts and required fields (e.g., YouTube title, Facebook video title)
5. Click Schedule Post

Publishing Immediately

1. Click Publish
2. Select Publish Now
3. Review selected platforms/accounts
4. Click Publish Now
5. Wait for confirmation

Posts save back to Content Hub after publishing or scheduling.

Platform-Specific Features

Instagram

• Supports carousels (validated to 10 items when Instagram validation is on)

LinkedIn

• Type @ to mention organizations (uses connected LinkedIn orgs)
• Video uploads are validated before adding

X (Twitter)

• Publish flow enforces up to 4 images or 1 video (with size checks)
• Threads are not available yet

Facebook

• Shows a notice when mixing media; videos require a title before publishing

YouTube

• Requires a Video Title field (100 chars) when YouTube is selected

Pinterest

• Pin-specific fields for Title and Destination URL

Webhook

• Uses your webhook integration; preview needs a connected webhook endpoint

Editing Existing Posts

To edit a post you’ve already created:

1. Go to Content Hub
2. Find your post
3. Click to open it
4. Make changes
5. Click Save or Publish

If the post is scheduled, you can:

• Update the content
• Change the schedule time
• Add or remove platforms
• Cancel the schedule

Best Practices

1. Use platform overrides for short vs. long captions.
2. Watch the active-platform character counter; the editor blocks overage.
3. Connect accounts to unlock previews and publishing.
4. Trim media to platform checks (X: 4 images or 1 video; Instagram: 10 items).
5. Add required titles when posting video to YouTube or Facebook.
6. Schedule in advance to keep your calendar consistent.

Common Questions

Can I edit a post after it’s published?

Yes, you can edit the draft version. However, changes won’t update the already-published post on the platform. You’d need to delete and republish, or create a new post.

What happens if I publish to multiple platforms?

Each platform gets its own post. If you customized content per platform, each gets the customized version. Otherwise, all get the same content.

Can I schedule different times for different platforms?

Not currently. All selected platforms publish at the same time. To publish at different times, create separate posts.

What if media doesn’t upload?

Check file size (some platforms have limits), file format, and your internet connection. Try uploading again or use a different file.

Can I save without publishing?

Yes. Click Save as Draft. A caption is required, but platforms/accounts are not.

How do I add hashtags?

Just type them in your content. Some platforms (like Instagram) support up to 30 hashtags.

Can I use the same content for multiple posts?

Yes, duplicate the post and edit it. Or create a template to reuse content.

---

Related guides:

• Media Upload Requirements
• Content Management
• Integrations Overview
• Using the Calendar